Marketing Expertise
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Quality Web Design
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Search Engine Optimization
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What is Search Engine Optimization?

Search Engine Optimization (or SEO) is a compilation of various strategies and techniques to improve your website's ranking in search engine results.

What are organic or natural search results?

Organic search results (or natural search results) are the search results that you do not have to pay for. They are intended to "naturally" be the most relevant and highest quality sites for the search term you used. The organic search results are displayed near the top of the page under the first one or two results in the shaded "paid search" area.

What is Pay Per Click advertising?

Sometimes we hear a term so often that we forget to stop and look at the words that make up the term. Pay Per Click is exactly that - you pay each time somebody clicks on your ad. This applies to paid search advertising such as Google Adwords and Yahoo Sponsored Search, as well as banner ads placed on other websites.

What if I have limited control over my website?

If you own a franchise or are an independent contractor of a large company, you may be given a page on the corporate website to customize for your location. While each company has slightly different rules, there are still certain things you can do to improve your bottom line. In these cases, we can still perform a comprehensive Website Review and provide valuable input. The more information you provide us about the rules of your site, the better we can tailor our recommendations to your constraints.

What if I already have somebody who maintains my website?

Our comprehensive Site Review can benefit anyone with a current website. We will provide you with specific recommendations to improve your online success. You are under no obligation to employ Satin Web Solutions to carry out the recommendations. You may request that these updates be carried out by your current web developer, or we can train you how to make the changes yourself.