1 response

  1. Jeff
    June 11, 2013

    We put a QR on the cover of our tourist magazine to direct readers to “specials and discounts” we have collected from our advertisers. Couple issues I am wrestling with;

    1) Does the average smart phone owner know how to use a QR code? Based on my informal survey of friends and associates; no. Should our marketing include instructions how to download a QR reader right next to the code? I don’t see many QR codes with instructions, as its extra clutter.

    and 2) We’re unable to track traffic with Google analytics as every QR reader App uses its own browser to redirect to our mobile site. Thereby, no detailed analytics. Any comments from others on these issues are welcome.


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